If I Had $1000 To Spend On Marketing
Remodeling Business—Here’s Exactly How I’d Use It
$1,000 isn’t going to buy you a Super Bowl ad or rank you #1 on Google overnight. But in the home remodeling world—where trust, visuals, and reputation are everything—$1,000 can go a long way when used strategically.
Step 1: Build Your Visual Trust (📸)
$300 – Professional Photography of Recent Projects
Before-and-after photos are gold. But not if they’re blurry or buried on your camera roll. Hire a local real estate or commercial photographer (hint: like KC Media Team) to capture 2–3 recent remodeling projects. Include wide shots, details (tile, trim, lighting), and if possible—client lifestyle use.
Step 2: Local SEO That Doesn’t Suck
$200 – Google Business Profile Optimization + 3-5 Local Listings
Most remodeling jobs start with a Google search. Use $200 to fully optimize your profile, add geo-tagged photos, and generate client reviews.
Step 3: Own Your Neighborhood
$250 – Radius-Based Direct Mail or Geofencing Ads
Home remodeling is hyper-local. Target 3 streets around your last job site with postcards or geo-targeted Instagram ads.
Step 4: Showcase the Transformation
$150 – 1-Minute Video (Before/After or Testimonial)
Spend $150 on a short video that shows your work in motion. Post to your Google listing, website, and social media platforms.
Step 5: Make It Easy to Contact You
$100 – Branded Lead Form or Contact Page Overhaul
Add a clean contact form with dropdown project types. Use Calendly or Jobber links to streamline appointment setting.
TL;DR — $1,000 Remodeling Marketing Breakdown
| Investment Area | Purpose | Spend |
|---|---|---|
| Project Photography | Build trust with visuals | $300 |
| Local SEO | Be found in local searches | $200 |
| Neighborhood Targeting | Reach the right ZIP codes | $250 |
| Short-Form Video | Showcase your work | $150 |
| Lead Capture | Book more jobs easily | $100 |
What Not to Waste $1,000 On
- Random Facebook boosts with no targeting
- Hiring a designer before you have pro visuals
- Google Ads if your website isn’t ready
Ready to Put This Into Action?
Most remodelers don’t need more ideas. They need execution. If you’re serious about growing, KC Media Team can help.
Book Your Contractor Marketing Setup
Need your Google profile cleaned up, your first reel built, or a flyer designed? We’ll knock it out fast—without the fluff. Book a consult today.
Contact KC Media Team